This is the Pixi by Petra Eye Bright Liner in No. 1 Nude.
The Press Release says: “If you’re looking for the perfect eye accessory this summer, then look no further. Pixi’s Eye Bright Liner is your quick fix for tired eyes that need a pick-me-up. This miracle product can be used to line the lower rim to make eyes look bigger and brighter. Pair with a trendy eye look and instantly notice the eye enhancing difference. Similar to how nude pumps and sandals elongate your legs, nude eyeliners is a backstage beauty secret that will visually open your eyes. The waterproof, nude-pink colour enhances the intensity of eye white, giving the illusion of larger, brighter, more ‘awake’ eyes. Delivering a double duty punch, the Eye Bright Liner can also be used as a lip bow highlighter to create youthful, pouty, perfected lips. Enhanced with Olive Oil, Sunflower Oil, Cupuacu seed butter, and Echium Seed oil, the liner provides skin-treating, nourishing, moisturizing benefits. Suitable for the most sensitive eyes; hypoallergenic, paraben and mineral oil-free.”
The Website says: “Eye brightening liner designed to be used on lower inner rim of eyes for an instantly awake look. What it is formulated to do: This waterproof precision inner rim liner is designed to brighten the eyes and make the eye whites look whiter. Twist-up, non-sharpening precision point pen makes it easy to use and adds a brightening effect exactly where you want it. The nude flesh-toned colour enhances the whiteness of the eye white, giving the illusion of larger, more bright and awake eyes – your own little wakeup makeup secret! Hypoallergenic. Paraben-free. Mineral oil-free. Suitable for the most sensitive eyes. Beneficial ingredients and what they do: Sunflower seed oil soothes eyes & helps skin retain moisture.”
First Impressions: When I want to brighten up my eyes, I either use a specific eye brightening product (such as Benefit’s Eye Bright) or a white eyeliner. I was really excited when I found out that Pixi by Petra came out with a specific eyeliner to brighten your eyes. I thought it was a pretty cool idea, and the packaging is just like a regular eyeliner, which I like. I also like all of the different ways that you can use this.
Packaging: This is packaged just like a regular eye liner, which I really like because they are easy to store and very slim.
Color/Pigmentation: I have this in No. 1 Nude, which, when blended, is an exact match to my skin tone, with a brightening aspect to it.
Staying Power: This did seem to last all day, and I did notice it a bit more than my Benefit’s Eye Bright, in the way that my eyes did look slightly bigger and brighter.
Details On Mine: I received mine as a PR sample to review (though that in no way alter my opinions or this review). Mine is full-size, 0.012 OZ. I would definitely consider repurchasing this.
Price/Availability: This is available here, at Target.com and at Target stores nationwide for $17.00 USD.
Other Shades: No. 1 Nude
Ingredients: Cyclopentasiloxane, Hydrogenated Olive Oil Stearyl Esters, Polyethylene, Polybutene, Silica Silylate, Euphorbia Cerifera (Candelilla) Wax, Microcrystalline Wax, Octyldodecanol, Theobroma Grandiflorum Seed Butter, Sodium Ascorbyl Phosphate, Pentaerythrityl Tetra-DI-T-Butyl, Hydroxyhdrocinnamate, Echium Plantagineum Seed Oil, Tocopheryl Nicotinate, Sodium Hyaluronate, Zinc Gluconate, Magnesium Aspartate, Cardiospermum Halicacabum Flower/Leaf/Vine Extract, Helianthus Annuus (Sunflower) Seed Oil, Unsaponifiables, Water, Copper Gluconate. May Contain: [+/- Iron Oxides (CI 77491, 77492, 77499), Titanium Dioxide (CI 77891), Mica (CI 77019), Ferric Ferrocyanide (CI 77510)].